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Every now and then you need The Kick! The Kick is an initiative from premier digital marketing agency Excite Media. Based in Brisbane, Australia, Excite Media has a 15-year history and 1400 websites of digital marketing business experience to draw on for our clients. Our team of 25+ digital marketers are your team, passionate and innovative about all things marketing. Drawing on our network of Marketers, Business Owners and Influencers, our live Facebook, YouTube and LinkedIn show, The Kick, finds the resources, ideas and encouraging stories to help build your business. Find out what works and what doesn’t from honest conversations with guests just like you. We’ve all been there! Now let’s go forward together. www.excitemedia.com.au
Episodes
Thursday Jun 25, 2020
The Unique Super Power of Web Copywriting [Storyflight]
Thursday Jun 25, 2020
Thursday Jun 25, 2020
Copywriting carrys the message and the "return envelope" that changes a website that whispers or shouts into a website that engages. Today we're pleased to welcome the Directors of Storyflight on to The Morning Kick.
Jennifer York and Bec Fitzpatrick will be sharing some keys you can implement yourself and the knowledge to recognise where you can 'improve your game' with your website communications.
As a small communications agency in Brisbane, Storyflight works with brands focused on making a positive impact on the world. experience in corporate communications extends to wildlife conservation, and protected area management, environment, and sustainability. Along the journey, Storyflight has spent years writing copy that educates and inspires readers to make a difference.
In this episode, host Andrew Pitchford will be talking to Jen and Bec about the need for websites to build trust and where the importance of message consistency is required. We will also discuss how to communicate messages to your target audience. Along the way we will discuss some of the unique aspects of writing for the web while understanding the need to keep in mind the customer journey.
► COPYWRITING
► WRITING FOR THE CUSTOMER
► CONSISTENT MESSAGING
► TARGET AUDIENCE
Download the Thrival Plan - https://www.excitemedia.com.au/thrival-plan/
Join our Business Thrival Mastermind Group - https://www.facebook.com/groups/businessthrivalmastermind/
Visit Excite Media for website design and digital marketing services
https://www.excitemedia.com.au/
https://www.facebook.com/excitemedia
Connect with Jennifer York and Bec Fitzpatrick online
https://www.linkedin.com/in/jen-york-7a490057/
https://www.linkedin.com/in/bec-fitzpatrick-60b84a124/
https://www.storyflight.com.au/
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